Maximize Participation – How to Motivate Your Recyclers
Beth Martin, Adjunct Associate Professor, University of Maryland Global Campus
Participating in recycling programs is a behavior. Some people are motivated to recycle, and others are not. The challenge in increasing participation in your recycling program is winning over those that are not choosing to recycle. There are internal and external barriers that influence individuals in making decisions about sustainable actions such as recycling. The speaker will discuss marketing and promotional methods to mitigate barriers and cultivate motivation. Attendees will learn which of these methods are proven to be most effective based on the speaker's extensive field experience and research in eliciting behavior change.
Beth Martin retired in 2019 from a 38-year career as an Environmental Scientist for the U.S. Army Public Health Center in Aberdeen Proving Ground, Maryland. She is now an Adjunct Associate Professor for University of Maryland Global Campus teaching courses in the Environmental Management Program. Her areas of expertise are Waste Management, Sustainability, and Education. Beth managed numerous solid waste projects including recycling consultations. She served as Course Director, developer, and instructor for the Army’s Waste Management Courses. She also served as invited guest lecturer at the Uniformed Services University of the Health Sciences on the topics of Solid and Hazardous Waste Management. Beth authored the “Guide for Developing Integrated Solid Waste Management Plans at Army Installations,” and coauthored the Department of Defense (DOD) Instruction on “Integrated Solid Waste Management.” She served on Federal, DOD, and Army workgroups on solid waste and recycling. Ms. Martin holds a B.S. degree in Environmental Science and an M.A. in Instructional Systems Development from the University of Maryland.