Willie Puz

Presentation Title

Recycle Right at Palm Beach County Events
Willie Puz, Director, Public Affairs and Recycling, Solid Waste Authority of Palm Beach County


(1) The Solid Waste Authority of Palm Beach County has put together a detailed message matrix to reach residents where they live, work and play. This presentation will outline the types of media (traditional, non-traditional, specialty) used and how this message matrix has matured. (2) The Solid Waste Authority of Palm Beach County is continually asked to sponsor community events and/or provide recycling support. For years sponsorships have been given and recycling support has been provided free of cost. A new approach is being taken in FY 18. Any SWA sponsorships will come with an in-kind value that will be a negotiation point for reducing any monetary investment. The plan for Palm Beach County community events to become identified Recycle Right events through any sponsorship will be outlined.


Willie Puz has been   helping residents understand what their state and local governments do for more than 20 years. Willie has worked on hyperlocal messages, such as changing a county’s garbage service from manual to automated service; and national messages on crises, such as hurricanes, sinkholes and fatalities due  to human-animal interactions. In the 4 years Willie has worked at the Solid Waste Authority of Palm Beach County, he has honed the public affairs focus to reach county residents in places and on platforms where they are living, working and playing with the goal of engaging them in a dialogue on their garbage and recycling questions and concerns. A specific focus is on   increasing public use of community drop-off sites. Since 2014, his department’s efforts have helped increase incoming volume of household hazardous waste by more than 800,000 pounds.