Which Metrics Matter Most When It Comes to the Circular Economy?
David Rachelson, Vice President of Sustainability, Rubicon Global
The United States has seen a dramatic shift in waste practices over the past several years. Traditional recycling facilities have been joined by additional environmental solutions such as composters, e-waste processers and anaerobic digesters. All of these environmental challenges have been in pursuit of sustainability and the circular economy. Through innovative processes, it has become possible to extend the life of the objects we use every day. But as organizations reach for lofty sustainability goals, like zero waste, a new question emerges: how can you measure success? It should come as no surprise, then, that there are many opinions and conversations around the best way to measure success. While KPIs and measurement tools may still be evolving, there are a three key data points that should be on everyone’s radar: diversion, greenhouse gases and material lifespan.
David Rachelson is Vice President of Sustainability at Rubicon Global, a Certified B Corporation and technology company that provides waste, recycling, and smart city solutions to businesses and governments worldwide. With a mission to end waste, Mr. Rachelson spearheads the company’s global sustainability efforts focused on diverting waste from landfills and developing innovative circular economy solutions. Mr. Rachelson oversees customer implementation of the RUBICONMethod, a six-step program to develop and deploy a successful recycling and waste reduction initative. Mr. Rachelson represented Rubicon at the 2017 World Economic Forum in Davos, Switzerland where the company received the prestigious Circulars Award for Digital Disrupter.